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Ben launches suicide prevention campaign 

Ben launches suicide prevention campaign with new online support and training

Ben has today launched a month-long campaign around suicide prevention, to raise awareness about this difficult topic and highlight that Ben is there for those struggling. As part of the campaign, new support and resources are now available on Ben’s website, as well as new online training.

The charity has created a new section of its website dedicated to suicide prevention with information, advice and guidance for individuals at risk of suicide, for those worried about someone and also for employers.

NEW suicide prevention support available at: 

  • Content and resources on the topic of suicide prevention
  • Downloadable resources and leaflets for individuals and employers
  • Contact details so people know where to turn to for further support
  • Information about relevant training and services for employers to support their employees
  • New real life story about Tracey, who lost her husband to suicide.

According to ONS, in 2021, there were 6,567 deaths by suicide registered in the UK, with males aged between 45-49 as having the highest suicide rate in England and Wales. A total of 126 people die by suicide in the UK every week, with around 74% of those being male. 

The automotive industry is male dominated (80% male, versus 20% female) so there is potentially a greater risk and vulnerability to suicide than in other industries. Men often feel under pressure to not show signs of weakness and feel embarrassed to talk about their issues, so are less likely to seek help when struggling with their mental health. Sometimes, pride is a factor and men may think they can handle their problems on their own, or they worry about being a burden to others. Men are also more likely to respond to stress with risky behaviour such as abusing alcohol which increases the risk of suicide by up to eight times.

Sadly, Ben has seen an increase in calls to its helpline for support around suicide over recent years. In 2022, Ben supported 303 individuals who disclosed they were experiencing suicidal ideation or intent. Around 7 employers each year call on the charity’s Urgent Response Service after an employee has taken their own life. 

Employers have a role to play in reducing the stigma around male mental health and to provide relevant support to prevent suicide. From findings in Ben’s survey report 2023, 1 in 3 automotive workers reported having had issues managing their mental health, compared with 1 in 6 of the general UK working population.

Relevant training and services
In addition to providing support for individuals, Ben also works with automotive industry employers to provide the following training and services: 

Here is a recent testimonial about Ben’s new Suicide Awareness and Prevention training:

“The suicide awareness course from Ben was a great source of knowledge on a sensitive subject for both those with no experience of dealing with these issues to those with prior training. It gave practical advice of the tools and support that can be utilised in these difficult situations.” - Nicola Fairley, Arnold Clark

For more information on Ben’s training and services, email  

Rachel Clift, Health & Wellbeing Director at Ben, said: “Research and statistics should give us cause for concern in our industry, coupled with the fact we currently have more people than ever requesting support. This is why it’s crucial to raise awareness about loss of life through suicide, as it’s a difficult topic to broach. We want everyone in our industry to know that Ben is there for them and urge people to get in touch for support if they’re struggling or in crisis.

“If you work, or have worked, in the automotive industry please get in touch now if you don't feel you can cope or if you’re at breaking point. You can contact our free and confidential helpline.”

Ben is here for those who work, or have worked, in the automotive industry and their family dependents. Don't struggle alone, contact our helpline: 08081 311 333 or use our webchat at You can also access Ben’s out of hours text support line by texting BEN to 85258.


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