Honda UK asked customers of small bikes and scooters to complete an online satisfaction survey after a purchase or dealer service. For all completed surveys the company donated 50p to BEN. The initiative was a resounding success and resulted in an amazing £4,619 being raised.
Mandy Eastwood, Customer Insight Executive at Honda UK, commented: “We are all delighted, both with the overall response of our customers to the satisfaction survey and, as a result, the final sum of money we are able to donate. Honda UK is a committed supporter of BEN and the marvellous support they offer everyone involved in our industry.”
Nigel Rothband, BEN’s Chief Operating Officer said: “Once again we are indebted to Honda UK for its support. Demands for our services are at an all-time high and such donations are vital for us to continue our work in the industry. We strive to keep BEN front of mind with everyone involved in the UK automotive industry and this provides another very good example of how well the industry responds to our efforts.”