Ben Appoints Carol Keller As New Marketing Communications Director

• Carol joins BEN with over 20 years’ experience in Marketing, Brand and Communications

BEN, the automotive industry charity has recently appointed Carol Keller in a newly created role as Marketing & Communications Director. The appointment builds on the strength and experience of the current management team and will aid BEN in its desire to expand its reach in the automotive sector and help more people get back on track during times of difficulty.

BEN is committed to providing a wide range of free and confidential information, advice and support services to all employees and their dependents in the automotive sector. Ensuring high levels of brand awareness and forming strategic partnerships with organisations in the sector is therefore of vital importance to secure funding for its continued growth.

Commenting on her appointment Carol Keller said: “I am delighted to join the team here at BEN and look forward to building on the great work that has already been done. Initiatives such as the recent Four Pillars campaign are designed to highlight the range of support services provided by BEN and the many ways in which we can help. With so much commitment from the industry and some engaging and innovative marketing campaigns on their way, I’m sure 2016 is going to be a really special year at BEN and I’m thrilled to be part of it.”

Carol joins BEN with over 20 years’ experience in marketing, brand and communications for a number of UK, European and global organisations – from start- ups to major corporate organisations. Carol has particular expertise in helping brands maximise their full potential. This will be particularly useful in her current role as BEN enters a new phase to increase its efforts to address the key issues affecting the industry and the people within it. Carols’ appointment will see a number of new campaigns, positive communications and marketing initiatives being introduced throughout 2016.