Do It 4 Ben

Industry Leader Challenge 2024 Sahara

23rd - 30th November

Tackle the Sahara Desert 

Up to 10 teams of two will spend five days trekking across the Sahara Desert in Morocco to raise a minimum of £20,000 per team for Ben. Participants will spend up to 10 hours a day trekking across unforgiving terrain, covering up to 27km a day in the punishing heat. Daytime temperatures will be 25-35°C and closer to zero at night with no shade except during meal stops and overnight.

“We encourage anyone up for the challenge to reach out and join us in this once-in-a-lifetime experience while raising money to support those in the industry who are struggling or in crisis. Now more than ever, automotive people need Ben – and we need you and your support.”

Participants must have a good level of fitness to endure five consecutive days of trekking the vast expanse of the Sahara Desert in scorching temperatures. There are limited spaces available so, for more information about the event, or to register your interest, please contact Matt Wigginton at

What is the Industry Leader Challenge?

The Industry Leader Challenge (ILC) is an epic personal challenge taken on each year by an automotive industry leader (or leaders) to fundraise for Ben. The ILC is certainly not for the faint-hearted and requires extraordinary personal endeavour that tests the challenger either mentally or physically – or both. After completing a challenge of their choice (either with a team or alone), the challenger then hands the baton over to another industry leader for the following year.

The ILC was originally inspired by Sarah Sillars OBE who took on her own personal challenge for Ben, successfully climbing Kilimanjaro in 2010 and raising £38,000.