Industry leader challenge

Lookers Electric Charge Challenge 2018

Andy Bruce, CEO of Lookers, has taken on Ben’s 2018 Industry Leader Challenge (ILC), taking over from Jeremy Hicks, MD of Jaguar Land Rover UK, who last year raised over £214,000 by swimming the Channel.

Andy is getting the whole of the Lookers Group involved in this year’s ILC with the launch of the ‘Lookers Electric Charge’. This epic 2,000-mile, carbon-neutral challenge will see a relay of electric vehicles travel to destinations across the UK and Ireland, including all 155 of Looker’s franchised dealerships. Each dealership will partake in a wide range of fundraising activities, from carbon neutral days and green energy workshops to test drive events and golf days. These will help to raise vital funds and awareness for Ben, as well as educate people about electric vehicles and carbon emissions.

The Lookers Electric Charge began on the 14th of May at Audi Dublin from which it travelled to the sprawling 30-acre Charles Hurst site in Belfast. It will then be up to the team at Renault Newtownabbey to transfer one the EVs across the Irish Sea to Audi Ayr, where the relay will travel down Scotland and then England until it reaches its final destination at Mercedes-Benz Eastbourne in October.

Lookers CEO Andy Bruce said: “We are very excited to be launching the Lookers Electric Charge and have lots of fundraising activities planned. Central to this is our aim to travel to each site without emitting any CO2. The initiative will enable us to shine a light on a number of important topics and join timely conversations, whether that’s assessing the current state of the electric car industry, the actions we can all take to reduce our carbon footprint and, of course, the fantastic work that Ben is doing within the motor retail community.”

Follow the hashtag #LookersEC4Ben for journey updates and show your support by visiting the Lookers Electric Charge JustGiving page: