Car Showroom Poet publishes debut book after life-changing coaching from Ben

Ben today reveals that a former car valuer turned performance poet, John Cassidy from Nottingham, has released his debut book of automotive-inspired poetry, parody and satire, following a transformative coaching journey.

John, a talented writer and performer who is also neurodivergent, walked away from a dealership career in late 2024 after recognising his heart was no longer in it. Feeling increasingly detached and overwhelmed, he reached out to Ben for coaching at a pivotal moment in his life.

Now known as The Car Showroom Poet, John’s new book marks a remarkable personal and professional rebirth, enabled by Ben’s tailored support. Through six coaching sessions, he gained the structure, belief and clarity needed to bring his creative ambitions to life. He was then able to break down overwhelming goals into manageable steps, completing a book manuscript and also prepared his one‑man show at the Edinburgh Fringe Festival 2025.

The book, now on sale through Amazon, blends reflective memoir, poetry, parody, satire and the lived experience of working in the automotive industry. 

John said: “Reaching out to Ben felt like someone finally saw me and understood that my journey, although unconventional, was valid. Coaching helped me break my ambitions of writing a book into bite‑sized steps, turning inner chaos into real progress. 

“By the time we finished my final coaching session, I held a completed manuscript in my hands, ready for publishing. The process helped me refine my writing and helped me believe in myself - that I am a writer. My book is truly unique and will appeal to car and poetry enthusiasts, but it also straddles memoir, songwriting, media and comedy. I would recommend Ben’s coaching to anyone in the industry who feels stuck in their personal or professional lives - it truly changed my life.”

To read and watch John’s full story, visit www.ben.org.uk/johncstory.

Ben’s free and confidential coaching service is open to anyone who works or has worked in the UK automotive industry. For more information, visit www.ben.org.uk/lifecoaching.

To purchase your copy of The Car Showroom Poet book, visit: https://www.amazon.co.uk/gp/product/1806233428 

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