Tyre to AMG: The Ultimate Trade-Up Challenge
One Falken race tyre. One crazy idea. One incredible cause.
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Race tyre to race track.
One Falken race tyre. One crazy idea. One incredible cause.
Nathan Taylor, Managing Director of Walsall Wood Tyre & Service, is on a mission like no other.
Armed with nothing more than a Falken 24-hour race tyre that’s conquered laps of the legendary Nürburgring, Nathan is on a mission to trade his way up - one swap at a time - until he lands his dream machine: a Mercedes-AMG GT-R.
And he’s not stopping there. Once Nathan gets behind the wheel, he’s heading straight back to the Nürburgring for a victory lap (or as he calls it, a “warm lap”) before raffling off the AMG to raise vital funds for Ben...pretty epic right?
Keep scrolling to learn how you can get involved and explore some helpful FAQs.
Here's how you can get involved
Where it all started...
Follow every trade.
From a single Nürburgring-run tyre worth £200 to a dream AMG GT-R worth £350,000! Every step of the journey will be filmed and shared on Nathan's YouTube channel - subscribe here.
Check out the FAQs
How do trades work?
Submit your offer; if it helps step the challenge closer to the AMG, Nathan makes the swap.
Where do donations go?
To campaign costs and, ultimately, to Ben through the final raffle.
When will the raffle take place?
Once Nathan secures the AMG GT R and completes the Nürburgring lap. Full details will be announced here.
Can companies get involved?
Yes, by donating, trading, or sponsoring part of the journey.